Exchange Database
NBA launches outreach for fans in China
The championship series of the National Basketball Association (NBA) is underway, and this year the league has introduced a number of initiatives for its global audience, including for social media sites in China and other countries.
Outcomes:
"With a great Finals taking place this year - a rematch of the Spurs versus the Heat - it's a perfect time for us to capture the world stage," said Matt Brabants, senior vice-president of Global Media Distribution and Business Operations for the NBA.. "We have such a huge fan base in China, so this just represents a great time for us to engage with them." For fans in China, China Central Television (CCTV), China's national TV station, will be onsite in the US to produce a feed of all the games, with commentary and infographics in Mandarin.
Government?:
No
Type of Exchange:
business
culture
Partners:
San Antonio Spurs
Miami Heat
China Central Television
Sponsor(s):
National Basketball Association
Participants (Types):
basketball players and viewers
Exchange Date:
Friday, June 6, 2014
Continuing:
No
Location:
San Antonio, Miami, and China
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