Exchange Database

NBA launches outreach for fans in China

The championship series of the National Basketball Association (NBA) is underway, and this year the league has introduced a number of initiatives for its global audience, including for social media sites in China and other countries.
Outcomes: 
"With a great Finals taking place this year - a rematch of the Spurs versus the Heat - it's a perfect time for us to capture the world stage," said Matt Brabants, senior vice-president of Global Media Distribution and Business Operations for the NBA.. "We have such a huge fan base in China, so this just represents a great time for us to engage with them." For fans in China, China Central Television (CCTV), China's national TV station, will be onsite in the US to produce a feed of all the games, with commentary and infographics in Mandarin.
Government?: 
No
Type of Exchange: 
business
culture
Partners: 
San Antonio Spurs
Miami Heat
China Central Television
Sponsor(s): 
National Basketball Association
Participants (Types): 
basketball players and viewers
Exchange Date: 
Friday, June 6, 2014
Continuing: 
No
Location: 
San Antonio, Miami, and China
*If you know more about this exchange, please contact us.

Contribute to Database

Please tell us about U.S.-China exchanges that are not yet included in the database.

Commission Report

Polls show Americans and Chinese are becoming less trustful of each other’s country. The Commission assesses the problem and offers recommendations to foster greater U.S.-China collaboration and understanding.

Sign up for our mailing list