Exchange Database

UGG Announces Expansion of Concept-Stores in China

UGG, an American based footwear company, recently announced the expansion of its concept stores in China from one in 2017 to 45 in the next three years. This announcement comes after UGG signed Angelababy Yang, a popular Chinese celebrity/actress, as a brand ambassador.
Outcomes: 
UGG hopes to expand its market in China and is relying on the strategies it employed to find success in South Korea.
Source: 

http://www.chinadaily.com.cn/business/2017-10/23/content_33595848.htm

Government?: 
No
Type of Exchange: 
business
Partners: 
UGG
Sponsor(s): 
UGG
Participants (Types): 
business
Exchange Date: 
Monday, October 23, 2017
Continuing: 
No
Image: 
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