Exchange Database
ZTE, Houston Rockets blast off promo deal
ZTE USA CEO Cheng Lixin and a few of his associates came down to Houston from their Dallas headquarters and spent the entire weekend joining thousands of local basketball players and fans for the city's 10th annual Blacktop Battle tournament. The popular two-day event, hosted by the Houston Rockets and presented by ZTE USA, was conducted on the streets surrounding the Toyota Center and had a complete festival atmosphere. It attracted more than 1,000 amateur players to participate in the tournament and thousands of spectators. On Saturday, Houston Rockets players Chandler Parsons, James Harden, Patrick Beverley, Greg Smith and Francisco Garcia also showed up at the event to cheer on and judge the players, along with ZTE CEO Cheng Lixin.
Outcomes:
ZTE currently has a three-year contract with the Rockets, with annual option of renewal or termination each year. "We both enjoy this partnership and I do believe we will continue it next year," Cheng said.
Government?:
No
Type of Exchange:
business
culture
Partners:
Houston Rockets
ZTE USA
Sponsor(s):
Houston Rockets
ZTE USA
Participants (Types):
basketball players and fans, businesspeople
Number of Participants:
thousands
Exchange Date:
Saturday, March 8, 2014 to Sunday, March 9, 2014
Continuing:
No
Image:
Location:
Houston, Texas
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