Exchange Database
Virtual China in 3-D promoted
Reuters US hosted "Experience Day" of the Beautiful China campaign in New York's Times Square. This is the first stop on China's global campaign to adopt 3D virtual reality technology to promote tourism overseas. A 20-engineer team from China Intercontinental Communications Center developed the technology, balancing the content between information and entertainment. With a goal to recreate "100 destinations and landmarks across China 3D virtual reality scenes," by the end of 2015, so far the team has completed sites such as Beijing Olympic Park, Leshan's Giant Buddha and Hongcun Village.
Outcomes:
Zhang Meifang, China's deputy consul-general in New York, said the technology will help people in the US closely experience China's culture, landscapes and cuisines by combining "Western techniques with Chinese culture." Ultimately, the Chinese tourism industry hopes that by innovating the virtual reality technology typically used in video games, they may appeal to a younger generation of potential tourists.
Contact Info:
Daily China US New York
1500 Broadway, Suite 2800
New York, NY 10036
212-537-8888
Government?:
No
Type of Exchange:
business
culture
education/science
Partners:
China Intercontinental Communications Center
Sponsor(s):
China Intercontinental Communications Center
Participants (Types):
Tourism Officials
Exchange Date:
Monday, September 14, 2015
Continuing:
Yes
Image:
Location:
New York City, New York
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