Last month, Yetang, which translates into wild candy in Chinese, has had 720,000 visitors and 250,000 registered members. The site offers 15,000 products from more than 500 brands. Yetang fulfills its orders by directing them to the supplier which then has the product shipped to the customer. This means Yetang doesn't carry any inventory. The site is also dedicated to marketing independent designers to the general public. Four years ago, starting an independent label as an entrepreneur was very expensive as factories in China wouldn't take small orders from independent designers. Zhang said that when the apparel export business stopped growing, Chinese factories started looking inward and began to work with independent designers, lowering the price of production. "That made the barrier to entrepreneurship lower for a lot of designers," Zhang said.