Exchange Database
'Transformers 4' Marks New Era in Chinese, Hollywood Marketing Collaboration
Michael Bay's fourth Transformers installment racked up $134.5 million in its first five days in China, which is higher than the $121 million it had earned in North American theaters by July 1. The film has done bigger box office in China — the world’s second-largest film market — than in North America, due to major advances in China-Hollywood marketing cooperation, says China Movie Media Group (CMMG).
Outcomes:
China-Hollywood marketing cooperation will be strengthened in the future.
Government?:
No
Type of Exchange:
business
culture
Partners:
Paramount Pictures
China Movie Media Group (CMMG)
Participants (Types):
Chinese movie watchers
Exchange Date:
Wednesday, July 2, 2014
Continuing:
No
Location:
China
*If you know more about this exchange, please contact us.