Exchange Database
New York state seeks Chinese tourists
New York State wants more Chinese tourists to say — or sing — "I Love New York" as it seeks to tap into the more than $102 billion global Chinese tourism market.The state's tourism agency opened a second office in Beijing to promote the Empire State's features to consumers and the Chinese tourism industry, and it has held "Becoming China Ready" workshops.The workshops last week in the upstate cities of Albany, Utica and Rochester were for private businesses, government agencies and tourism organizations to learn how to promote themselves to the Chinese tourism market, how to work with Chinese tour operators and what Chinese visitors want.
Outcomes:
Markly Wilson, director of international marketing at New York State's tourism division, said that this year the department took tourism agents from China to various parts of the state to show them that there is more than just the always-popular spots of New York City and Niagara Falls. He said the department is working on developing tourism itineraries featuring the Hudson Valley, the Catskills, Central New York, the Finger Lakes and the Adirondacks. Sally Berry, the tourism sales and marketing manager of the Corning Museum of Glass, in Corning, said that Chinese tourists are interested in the museum because it is one of the largest museums of glass in the world.
Government?:
Yes
Type of Exchange:
civic
culture
Partners:
New York State government
Sponsor(s):
New York State Government
Participants (Types):
Chinese tourists, government workers
Exchange Date:
Thursday, July 31, 2014
Continuing:
No
Image:
Level of Government:
state/provincial
Location:
New York, USA
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