Exchange Database
Iowa Meat Trade Mission
Iowa beef producers Roger Brummett, Bedford and Dean Black, Somers, represented the Iowa Beef Industry Council on the mission to Shanghai to investigate the beef market opportunities. “We visited with high Chinese meat traders and staff of the U.S. Foreign Agricultural Service (FAS) and Agricultural Trade Office (ATO) to learn about the potential for U.S. beef exports,” said Brummett, Chair of the Iowa Beef Industry Council.
Outcomes:
There is no other supplier that compares to the quality of U.S. beef. The demand for U.S. beef will be centered in chain restaurants, hotel fine dining and some retail (hot pot slices). There is also a market for beef offal as the Chinese eat all parts of the beef animal. The demand is there, the cold chain is improved, and the domestic cattle supply is declining, so the outlook for U.S. beef exports is good.
Government?:
No
Type of Exchange:
business
Partners:
Iowa Pork Producers Association
Iowa Beef Industry Council
Iowa Corn Promotion Board
Participants (Types):
Iowa beef producers, business owners, government official
Number of Participants:
4
Exchange Date:
Monday, March 31, 2014 to Friday, April 4, 2014
Continuing:
No
Location:
Shanghai, Beijing
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