Exchange Database
Chinese companies seek marketing slam dunk with Nets
The Brooklyn Nets and two Chinese companies are looking to build their brands globally with a recent deal. The National Basketball Association team has announced sponsorship alliances with ANTA, a Chinese athletic-footwear company, and Lava Tech, a digital-products distributor in Beijing. "Our goal is to be a global team, and in order to be global, you need to be relevant in China," said Brett Yormark, CEO of the Brooklyn Nets and Barclays Center. "These partnerships help fulfill that objective."
Outcomes:
Through the sponsorship, both ANTA and Lava Tech will get courtside electronic signage visible on television during the Nets' home games at Barclays Center in New York this season. The agreements with ANTA and Lava were finalized during the team's visit to China last month, when the Nets played in Shanghai and Beijing in the NBA Global Games. Yormark said the deal will help both companies build their brands as many Nets games will be aired on TV and major Internet portals.
Government?:
No
Type of Exchange:
business
Partners:
National Basketball Association
ANTA
Lava Tech
Participants (Types):
businesspeople, NBA representatives
Exchange Date:
Monday, November 17, 2014
Continuing:
No
Location:
New York, NY
*If you know more about this exchange, please contact us.