China, home to the world’s fastest-growing middle class, holds the key to market demand of Iowa’s corn, soybeans and pork. Iowa Farm Bureau Federation (IFBF) is helping Iowa farmers capture that market with knowledge they gain through the IFBF’s annual Market Study Tour. “By going to China, we can give Iowa farmers inside knowledge on the biggest internal issues that China faces with its agriculture systems; that way, our farmers will be poised to meet demands of one of the most lucrative and challenging markets in the world,” says tour organizer, David Miller. He also says China's growing middle class is the number-one driver for demand of many Iowa agricultural products.